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Our core principles

We are committed to your success


We put you first in everything we do


We always have total positive regard for you


We will always provide honest, timely feedback to you


We will always deliver feedback with sensitivity


We will only work with you if you are committed to exploring change


We are courageous and challenge, if we believe an intervention will help you move forward


We continually develop ourselves so that we can be the best we can be for you.



Our ethics



We follow strict rules on confidentiality and provide clear and unambiguous coaching agreements to provide transparency for our sponsors and those being coached.


Leading by Coaching faculty members are professionally qualified coaches and are committed to following the codes of ethics of the bodies with which they qualified.  As a coaching practice, we abide by the International Coach Federation (ICF) Code of Ethics (although not all of our coaches are individual ICF members).


We are committed to continuing professional development (CPD) and coach supervision.


How we work

Mutual trust

Complete confidentiality

Total belief in the client

Open to outcomes not to results

Guide client to their own solutions

Partnership approach

Ownership with the client

We are clear that our client is always the person we are coaching

We use straightforward business communication using a business context

We give impartial and sensitive feedback based on a learning focus

We ask our clients to keep a reflective diary

We value diversity and like to learn from seeing things from different perspectives

We believe that we can all be leaders by the example we set by our behaviour

We treat our clients as we would wish to be treated 

We always stay true to ourselves

We know our limits as coaches and stick within them

We seek feedback and use it to improve our performance as coaches

We reflect on our coaching and discuss our performance, on an anonymised basis, with our coach supervisors.


Our values

Integrity - we are fair, honest and truthful


Imagination - we are optimistic and open to all possibilities that will have impact for our clients  


Respect - we are inclusive and act with humility.

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